Technology workshop: Business value

Potential to increase sales is large in companies that manage to switch from supplying goods with strong price competition to develop and deliver total offerings with a higher perceived value for the customer. The project aims to contribute to more manufacturing SMEs in Sweden realizing this potential. The goal is to develop and pilot test a scalable model for coaching SME´s shift towards creating and delivering innovative and sustainable total offerings and thus enhanced competitiveness. The project will also develop a plan for further scaling up from 2017 onwards.

2013 – 2016